This has always been an interesting and fun ritual after weddings. According to Wikipedia it's a recent tradition that drew its roots from a movie in 1998 but some say popularized in 2001.
"Trash the dress", also known as
"fearless bridal" or
"rock the frock", is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion or glamour photography.
Such photography often takes place on a beach, but other locations
include city streets, rooftops, garbage dumps, fields, and abandoned
buildings. The woman often wears a ball gown, prom dress or wedding dress,
and may effectively ruin the dress in the process by getting it wet,
dirty, or, in extreme circumstances, tearing or destroying the garment.
Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper,
however, the idea of destroying a wedding dress has been used in
Hollywood symbolically since at least October 1998 when Meg Cummings of
the show
Sunset Beach ran into the ocean in her wedding dress after her wedding was interrupted.
Belinda Govatos wanted to end her wedding with a good ole Hawaiian trash the Dress shoot. Belinda packed up the van with several of her kids and friends armed with GoPro cameras. We met at Kua Bay to record this epic event.
Enjoy!